From powder to fuchsia: All shades of pink are back in fashion
We tell about the trends from the podium, which can be adapted for your wardrobe for the next six months. Today we chose a pink color, which literally captured the spring and autumn shows. Designers offered to wear different shades - from powder and wine to fuchsia, including in men's clothes. Today, the fashion industry is trying to get rid of the stereotypes with which this color has grown over the last century, and it turns out this is not bad: now pink is the favorite of rappers and minimalist brands. We tell about the victorious procession of "gentle" shades.
How it all started
It is only from the height of the XXI century that it seems that the fictitious rule "pink - for girls, blue - for boys" has always been. In fact, even a century ago, no one thought of calling pink a “girlish” color, and if he was associated with someone, it was not at all with women. Throughout history, with varying success, pink (as a derivative of “aggressive” red) was popular with men: for example, in the 18th century, a pink silk suit with floral embroidery was considered quite masculine. From 1837, rowers' teams from Westminster School and Eton College wore a pink uniform, which is not changed today. Women were “relied on” blue - the color in which the Virgin Mary is usually dressed. This tradition is easy to trace in the fine arts: for example, in most of the paintings by Renoir, girls are dressed in blue.
Be that as it may, in the 19th century, pink and blue were considered “childish” flowers, regardless of gender. The public of that time was much more concerned with the dichotomy of “adult-childish” than “male-female”, so older people avoided “infantile” colors. But then Freud spoke about the peculiarities of the formation of personality in childhood, and the parents rushed to unequivocally designate the gender of the child from the very beginning, choosing one or another color.
In 1918, an article appeared in the English “Home Journal”, which said that pink is more suitable for boys as a “strong and decisive” color, and blue, more “thin and elegant”, is for girls. In the 20s, pink clothes were worn by mods, although even then it seemed to some that it was not the most “intelligent” color. The protagonist of the Great Gatsby, whose action takes place just at that dandy, did not shy away from pink. So, Tom Buchanan did not believe Gatsby's stories about Oxford, finding that a person who wears a pink suit simply cannot study there.
Toward the middle of the century there was a reshuffle, and, moreover, a condescending attitude towards the pink as a symbol of innocence or even stupidity. In 1953, Marilyn Monroe appeared in a bright pink dress in the film “Gentlemen Prefer Blondes,” singing “Diamonds Are a Girl's Best Friend,” seems to be derogatory considerations that women in pink are not far and surely mercantile, appeared about . And in 1959 the Barbie doll, whose toy world was completely painted in bright pink color, entered mass production.
Feminists of the second wave of pink did not recognize: in the 60s and 70s, unisex style came to the fore, devoid of “feminine” attributes, so they did not even buy candy clothes for children. With each new decade, pink returned to wardrobes more confidently. The generation of the 80s, which did not know the predecessors, again called pink a "feminine" color; in the 90s, a real boom began: Versace released a collection with shortened fuchsia suits in 1991, in 1994 Kate Moss tried on Chanel's powdery look, and in 1998 she also starred with Harom's Bazaar for restrained soft pink suits. In the zero, the era of luxury and glamor, pink was designed to emphasize tan, and velor pink suits and T-shirts with rhinestones could be found at R & B parties and on the streets of the city.
How pink came back into fashion
Just to say pink is to say nothing. This color has a lot of shades, starting with rosy beige and salmon and ending with vigorous fuchsia. The millennial pink has been the strongest in everyday life - over the past ten years it has captured the podiums, the toggle switch and the interest. Ruddy, or dusty, pink began to be used for its Acne Stidios packages in 2007, and in 2012, Mansur Gavriel made it one of the main branded bags for the line.
Today, the popularity of pink is not a trend for femininity, but a return to basics. The boundaries between men's and women's continue to blur, and the color and style of clothing no longer mark gender. Modern designers not only combine women's shows with men, but also create clothes for both sexes, using all sorts of shades of pink. In the last autumn-winter collection, Gucci showed two pink suits - tweed and checked, as well as bright pink dresses.
In 2016, Common Projects released the classic Achilles model of blush colors for men. Brand designer Peter Pupat said then that "this particular shade is the embodiment of modernity. It is subtle and bold." Now these sneakers are in the women's collection, which is not true of Stone Island down jackets. Gently-powdered jacket showed Drake in his instagrame in February. The company said that all models of this color were sold almost the first day.
What to wear
In this and next seasons, designers offer to collect images, consisting entirely of pink things. Such outfits will look bold, but not infantile, if you choose clothes of direct cut and deep colors - garden roses or lipstick, as shown by Joseph.
The most relevant will be a combination of pink and red, like Miu Miu and Valentino. Any combination would be good: for example, a powder trench coat and a red dress, a delicate pink suit and burgundy half boots, a wine-colored sweater and a ruddy skirt. Well dilute the image with a third neutral color - black or gray. Balenciaga showed a combination of pink and purple, where blue served as the third neutral color.
Pink things can look especially impressive if you choose an unusual style. For example, as in the same Balenciaga: a fluffy fuchsia dress will look good with massive black shoes or sneakers. Designers in this and next seasons offered a large selection of delicate dresses - for examples you can refer to Céline, Rochas, Christian Dior, Chloé and others. These look good with minimalist shoes: shoes with thin heels, grandmothers, sandals with a flat sole.
If the wardrobe requires a holiday and you want real luxury in the best traditions of the past decade, pay attention to how the pink in the last collection of Rihanna for Puma is played up: rough platform shoes, corsets, silk overalls, although they look pretentious, are quite consistent with the spirit of the times.
Photo: COS, Warner Bros., Twentieth Century Fox Film Corporation, Ports, KYE, Emilio Pucci, Stussy