Meet the gatsbing - a term without which you can not live in the era of social networks

EVERY DAY ON THE INTERNET HAPPEN THINGS, from which I want to either laugh or cry. Inevitably the question is brewing: what are you doing?

Your girlfriend puts in instagram selfie with the text "I am going to the exhibition at night, who wants with me?". But you know that the message is not addressed to everyone: the girlfriend hopes that a specific person who likes her will respond to her proposal. Perhaps she even found out that he liked this artist or museum - so the chances of a successful hit increase.

Such a cunning way of behavior in social networks has a name - gatsbing. He was invented by the Australian model Matilda Dods in the summer of 2018 - so the phenomenon, no less common than hosting or orbiting, got its name. By definition, Dods, gatsbing is “placing photos, videos or selfies on public social networks for the sole purpose of seeing people you are interested in.” Most often this person is your current, potential or former romantic interest.

As you might guess, the title hints at Francis Scott Fitzgerald's novel The Great Gatsby: the main character rolled up large-scale parties with hundreds of guests, hoping that someday his beloved Daisy would look at them. Ted from the series “How I Met Your Mother” demonstrates a similar behavior: he organizes parties every evening, hoping that Robin will come to them and they will have a second date. Surely you will remember at least one case when you posted the post in open access, but every few minutes you came to check whether a particular person looked at him - congratulations, now you, too, are a little bit Gatsby. Although there is nothing terrible in one-time gatsbing, it is better not to get carried away - it’s impossible to build healthy relationships to manipulate.