What you need to know about playful cosmetics The Balm
IN RUBRIC "HOW TO COLLECT THE COSMETIC" We talk about interesting cosmetics - cheap, expensive, rare, beloved by makeup artists and bloggers, suitable for simple and complex makeup - and accessories for it.
Once Marissa Shipman ordered 11 books on how to make cosmetics on Amazon, after no cosmetic company agreed to take her to work, the woman decided to establish her own. The Balm's first product was lip balm (hence the name), but ten years later, the brand recognized by Nordstrom, Sephora, ASOS and other market giants had everything for makeup, care products for different skin types and even hair styling.
Mark is often confused with Benefit and Too Faced, and we understand why: all three of them have a touch of aesthetics and communicate with customers in a joking tone, often with strikingly similar techniques (look, for example, at Cheater carcasses! And They're Real!). Sometimes such flirtings cause resentment to a finely tuned audience: The Balm was recently branded for packing palettes, where epithets with negative connotations were used to denote the character of the models. In the “male” palette released two years later, the choice of words was more cautious (or rather familiar) and characterized men as “fearless”, “friendly” and “reliable” - as opposed to “stupid”, “stubborn” and “selfish” girls from the previous packaging. In general, sometimes The Balm get into a puddle on the part of political correctness, so they want to ignore their products with the most controversial design techniques.
At the same time, the brand has a lot of really good and interesting products, whose packaging does not cause questions. As Shipman herself says, she lacked cosmetics, which you can quickly give yourself a sleek look. The Balm does it quite well: in many media, there is the right shimmer that gives beautiful volume and delicate shine (check any shadows or already famous highlighters), and you can use them on any part of the face. The brand generally favors palettes: for example, “Apple” How 'Bout Them Apples? can be used for lips and cheeks, and complex type Balm Jovi - make up the entire face. Preparatory things like primers and tonal creams in The Balm are also good, and lipstick and gloss, though enclosed in shaky tubes, paint and stick perfectly.
It is easiest to buy The Balm in the Russian online stores Pudra.ru, Ilovemakeup and ASOS. The prices are average: the palette of shadows will cost almost 3000, the tone - in 2000, and the brilliance - 1000 rubles.
