Denis Yerkhov, Development Director, JNBY
American Apparel sweater; T-shirt, gift; Dries Van Noten pants
A t-shirt was brought to me as a souvenir from Mexico. Somehow she automatically merged with a red sweater. But summer will come, and she will live a separate life: I really like her print.
Dries Van Noten is great for a city like Moscow. The only thing that I do not understand is their pricing policy, so I always wait whenever possible for discounts on their items. I hope that soon I will receive an SMS about the start of the sale in Leform: they have the best selection of Dries Van Noten in their store.
Vintage raincoat, b store t-shirt, Croquis pants, Love Corporation backpack, classic loafers
In Barcelona - shopping, of course, so-so, but it was there that I bought, probably the most favorite thing - a beige raincoat. In the area of the local university there is a huge vintage clothing store. This is one of the few stores that have retained the spirit of old Spain: you can still smoke there, and the sellers, like most buyers in principle, look more like the heroes of the films of the early Almodovar than modern mods. The store is so big that there you can find clothes from all over the world, but, of course, it is selected in the Spanish manner - a lot of alyapisty, short and very funny.
Only unexpected gifts can be nicer than expected gifts. The backpack was presented to me for the New Year by my friends - designers of Love Corporation. Very often, people ask what it is and where it comes from. Once an employee of the JNBY Corner at the Gallery Lafayette, in which I anonymously came, began to urge me to send her the same to Paris, and when I gave her my business card, she blushed, was frightened, and then laughed - if anything, on my The business card has the JNBY logo on the back.
For Spaniards, loafers are the most classic shoes. They are inundated with all shoe stores. Tourists can spend hours cherishing couples. Especially they are loved by the Japanese and hipsters - they look beautiful and are not very expensive.
Quite often you have to go to China, and this is the place where the b store T-shirt looks as organic as possible. The Chinese love peas very much. Well, in Moscow it is always possible to dilute any more or less serious onions. Fortunately, my work does not imply any dress code.
Chapter 7 blazer, Acne jumper, American Apparel T-shirt, Umit Benan pants
Brand Chapter 7 is one of my favorite representatives of the new China. Now the Chinese market is experiencing a real boom, every year there are more and more designer brands, but all of them are aimed at domestic consumption. Still, many people associate Chinese fashion only with the Shanghai Tang, and, of course, with JNBY.
Umit Benan in Russia is sold only in “Tsvetnoy”, and from next season it will hardly be represented there. The first few things I bought were happy to give to my friends: they did not survive. Wide trousers left: no matter how you tied them, they always look in a new way - sometimes successfully, sometimes not.
Prada T-shirt, Ralph Lauren glasses
Once I was in Milan, the rain poured over the wall, and the closest place for shelter was the Prada store, which is not surprising: there every house is a store, and every store is either Prada or Armani. I don’t really like obsessive service, and in foreign luxury stores there is also a Russian-speaking salesperson present - this technique reminds me of actions like “plus thirty percent of corn for free”. In general, I got off small, left with a t-shirt.
I consider it very important that the lenses are of high quality. Making the decision to buy points is never given me quickly. Pair by pair, hour by hour - I usually do not peremeryu everything, I will not go away, so I really appreciate all my points. These I bought on a bright December day in Lisbon.
American Apparel Denim Acne T-Shirt
Clothing should be comfortable, and in this regard, American Apparel is my favorite. Sometimes life brings surprises in the form of several discoveries in one day in different cities, when your working day starts at ten in the morning and ends only in a day, or even more. I remember one day I decided to wear my new Red Wing shoes for the first time. By the night I thought that my legs were gone. Thank God, across the road was "Jean-Jacques" who helped me take a breath.
At some point I got tired of black color, I wanted colors. In time turned up T-shirt.
Croquis jacket, Dries Van Noten pants
Many say that buyers bring bad things to Russia. In fact, the buyer's role is minimal: all that they have to do is to state the demand for certain positions and, well, understand a little about trends. Society itself regulates what hangs on the shelves, and what will appear on them in the next season. Opinions do not always coincide, but it is very important to know your target audience. I ordered this jacket for myself and for JNBY stores. Usually such things are not stale on the shelves.
American College Jacket, Croquis Turtleneck
Unlike Barcelona, shopping in Paris is something like an attraction: where and on what you spend your money faster. The best day in Paris is Sunday, when all the shops are closed and you do not catch yourself thinking that you urgently need to buy something. By the way, I wore this jacket twice or twice, and in Paris it seemed to me that it was almost vital to me: this is the atmosphere there.
Coat Surface to Air
A must-see route when visiting Paris is the Surface to Air store. But even there the Parisian principle operates - here I see a shop, and in two minutes I’m already wearing a coat in a bag and on the street. I do not even remember how it happened.
Sneakers from the store Printemps
Sneakers were bought, like the previous coat, in Printemps. Nothing unusual - just sneakers.
P.A.M. sweatshirt, Acne shorts, glasses Adrian Mustelin
A must-see point for shopping in Berlin is the Wood Wood store. As soon as I saw this P.A.M. sweater, I did not even doubt whether to take it or not.
These glasses were presented to me by a fellow designer. It produces them from retro-plastic, which was removed from production in the seventies, so each model is limited and made by hand. Unfortunately, Moscow is not a sunny city, so the culture of sunglasses in Russia is not developed - everyone just says that about Ray-Ban or Linda Farrow. I do not like when glasses look inappropriate: for example, indoors or in the evening on the street.
Vintage Jacket, Vintage Shirt, Dries Van Noten Shorts, Tom Ford Glasses, Paul Smith Cufflinks
I bought a jacket and a shirt in the same vintage shop as a raincoat. There is nothing black to find there, well, thank God. I remember that this was my first visit to Barcelona when I found this store. The mannequins in his window were dressed in wedding dresses made from Barbie in the same wedding dresses. Passing by was impossible.
On the eve, before coming from Malaga to Madrid, I had free time, and for the first time I decided to go to sunbathe on the beach. I do not know how it happened, the sun was just beginning to warm up, but somehow I fell asleep on the beach, I woke up only after three hours. Only when I arrived in Madrid and at the reception they asked me: “Is everything alright? Maybe you should call an ambulance?” - I realized the seriousness of the situation: my skin began to creep terribly, especially around the eyes. There was nowhere to go, I had to buy glasses.
Paul Smith cufflinks from Seoul look very Asian. Perhaps the brand is focused more on local audiences.
Initially, the shorts were with arrows, but they turned out to be a bait - they looked very cool, but they did not hold on to this material. Beautiful and comfortable. Almost the same is in the new collection: I am sure that they will wait for me, but these, it seems, have already worn out.
Nike jacket, Kris Van Assche shirt, Croquis shorts, Nike sneakers
A few days ago I happened to be in a Nike discount store not far from Savelovskaya. An inconspicuous store was just teeming with buyers, which is very important from a marketing point of view - a large number of people in an inexpensive store generate special energy: you begin to think that you need to buy almost everything. The result is a new windbreaker and sneakers. Convenient to go to rallies.
Another thing is that inexpensive brands will never be able to give high quality - the sneakers are torn already on the second day, and the Kris Van Assche shirt made from high-quality cotton is not worn for the first season.