Brand: Pink Sobra

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P I N K C O B R A

^{Designer: Tanya martins}

^{Year of foundation: 2008}

^{A place: Toronto, Canada}

^{Site: www.pinkcobra.ca}

The name of the brand Pink Cobra was recommended to Tanya Martins by its manager and investor - Daniel Augustino, who previously owned the eponymous store in Toronto. Pink Cobra - women's clothing, consisting mainly of basic elements of the wardrobe, seeking to emphasize all the advantages of their owners: cardigans without buttons, leather jackets, tight dresses, karandnashky skirts and translucent tops. Such things are very often found in Zara and H & M, but as a rule they are disappointed with the quality of the fabric or with the chance to meet a girl in the street in the same way. Tanya Martins doesn’t make regular shows, but she is very responsible for the lookbooks and videos - this way she perfectly manages to promote her brand through the Internet.

Pink Cobra is a brand for strong and liberated girls, which can be immediately identified in the crowd. We use expensive fabrics, but we try our best to make clothes in the end turn out at an affordable price. In the last collection we used a lot of shiny skin to get the effect of black oil. Not gone, but very bold. We also used a lot of soft jersey and thin wool to dilute contrasts. The ideal shopper of Pink Cobra is a girl with an iron hand in a narrow leather glove.

^{Pink Cobra FW 2010}

^{Pink Cobra FW 2010 Advertising Campaign}

^{Buy: shopcarteblanche.ca.}