Marketer Anastasia Sheveleva about favorite outfits

FOR RUBBER "WARDROBE" we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell stories related to them. This week, our heroine is Anastasia Shevelyova, marketer and contributor Ala Champ Magazine.

My attitude towards clothes changed all the time: there was a time at school when I copied older sisters, the university opened the world of skaters and hipsters, and when I started working I began to admire conceptual designers and men's clothing. Over the past few years there have been big changes in my life: I got married, changed my last name, moved to live in another country. London has strongly influenced my style and approach to shopping.

Most often it turns out to arrange shopping on trips: it's nice to put on a thing and remember the moment when I got it. Of great importance is the story behind the clothes: who created it, in which store it was bought, whether I found it or me. My dream is to go to the flea market and find some incredible piece for ridiculous money, but, unfortunately, this has never happened to me. I can boast only good finds on sales, Avito or in the "sales groups" on Facebook.

Let it sound trite, but I believe that the most important thing in any image is a good mood. In London, I learned to communicate with strangers and now I can calmly walk up to a passerby and say that I like her or his appearance. From this, everything just gets better.

COS top, MM6 Maison Margiela pants, Christian Louboutin sandals

Yes, I'm one of those people who go to COS for another t-shirt. Recently, prices have risen, so you have to think twice before buying something. Previously, it turned out to find cool things that were successfully mixed with half the wardrobe.

With a shoe on a heel, my relationship did not work out. Honestly, I tried to walk in my shoes, but I only had to walk from the taxi to the bar. These "laputeni" - magic wand, when you need to look elegant.

Longjourney Jacket, Brothers Long Sleeve, N ° 21 Pants, Sneakers Comme des Garçons x Novesta

I walk a lot on foot, so I like comfortable clothes. So I look almost every day: comfortable wide pants, a jacket that has sat down after washing - and you can go outside.

Longjourney is a California brand dedicated to recreating or reworking old clothes. The brand takes classic silhouettes, archival fabrics and transforms them into something new. This jeans, for example, is made from five different materials.

Dover Street Market is an example of almost perfect retail. Very nice store, very nice sellers, very nice clothes, but very high prices. Therefore, I often go there as a museum. But sometimes there are things that are imprinted in the heart. It was such a love at first sight that occurred with the Comme des Garçons x Novesta sneakers - the husband remembered and presented them for the first wedding anniversary.

Joseph dress, sneakers Common Projects, Maria Stern mono-ear

There are brands in my wardrobe. One of them is Joseph. They are perfectly able to combine classic and fashion trends; I admire their creative director Louise Trotter. This dress marked her first salary in London.

Common Projects is an example of perfect design. I love them for the fact that they look great with jeans, trousers and dresses. This is the most beautiful and most uncomfortable shoes in the world. Such a number of corns I have not rubbed any other pair.

Dress T by Alexander Wang, Common Projects sneakers, Marni necklace, Sophie Hulme bag

I was infected with Marni by a former colleague, Inna Vlasihina. I really wanted to decorate them, but something did not work out - then I saw this necklace in one of the groups on Facebook and immediately bought it.

Bag Sophie Hulme - another facebook trophy. I do not like big bags, just do not understand what they put there. In this baby fit everything you need: phone, keys, credit card and lip gloss.

Top and skirt - Joseph, sneakers Common Projects

For a wedding dress, I had only one wish - not white. It was important to find an image that could be worn in everyday life. The choice fell on this set of Joseph. I still had powdery sneakers, but, unfortunately, they turned out to be of terrible quality and quickly lost their appearance. Now I wear a skirt and a top separately, and every time I remember that cool day.

Top Joseph, Hugo Boss Skirt, Marni x H & M Scarf, Christian Louboutin Sandals

Skirt Hugo Boss - dad's present for the twentieth anniversary; with it began my love in a gradient in clothes. In general, my father has a great taste, so I literally wear each of his gifts to holes.

I have a girlfriend who constantly uses silk scarves as a belt (Sasha, hello!). I borrowed this idea from her. Now all baggy dresses become fitted.

Long sleeve COS, The Fifth Label vest, YMC pants, Maison Margiela sneakers, Arny Praht backpack

While working at Kixbox, I was often sent on business trips to Berlin. Every time I got to the peak of seasonal sales, so prudently took with me a minimum of things and a half-empty suitcase. This vest snags in Urban Outfitters for mere pennies. YMC trousers are about seven years old, and they all look like new.

Maison Margiela is another brand favorite. Despite all the changes taking place inside this fashion house, collection after collection comes out amazing. These sneakers are my trophy.

The one and only time contextual advertising on Instagram worked for me: I saw this backpack, Arny Praht, and quickly ordered it. It turned out that this is a St. Petersburg company and they make good quality accessories from very nice leatherette.

Josh Goot shirt, Gap shorts, Common Projects sneakers

Josh Goot met the brand while working at KM20. I really like what materials they use, how they drape fabrics and combine colors. This gradient shirt was found at the Second Friend Store.

Gap shorts bought just because Moscow was unbearable heat and urgently wanted to change clothes. I thought that later I would find a replacement for them - but no, they turned out to be so comfortable that I didn’t want to refuse them.

Top Maison Margiela x H & M, Opening Ceremony Skirt, Common Projects Sneakers, Thierry Lasry Glasses

Work at KM20 was a real test: I spent days looking at beautiful clothes I could not afford. The collaboration of Maison Margiela and H & M was a real treat for me - they re-released the iconic models, and I bought a few items from my wishlist.

I love glasses of French designer Thierry Lasry. For some reason they go absolutely to all friends who took them to try on.

Joseph Top, COS Skirt, Max & Co. Flip-Flops, Tiffany & Co. Suspension

Once, a very stylish Japanese woman walked past me to Oxford Street. Then I was ashamed to approach, but I remembered the skirt she was wearing. A few months later I saw her on sale at COS - the last one and my size. As always, in such cases, a voice sounded in my head: "This is fate! Add to the basket!"

This spring I visited Rome for the first time. The city is magical - even crowds of tourists did not kill the romance in me. As a memory of a fabulous trip, the Flip-flops Max & Co. It seems then the whole store admired how they suit me.

Dress Liquor N Poker, sneakers Comme des Garçons x Novesta

Two years ago, a passion for pink flared up in me: I never wore it, and then I began to buy things one by one from dresses to sneakers.

I rarely order clothing brands on the Internet that I have not seen live, because I am afraid to get something of poor quality. But this Liquor N Poker dress turned out to be surprisingly cool: tight jeans, bright fabric and a nice silhouette.

Coat Hearts & Hands

There are things that bring good luck. Because of the bright color, this coat is not often put on, but every time something good happens. In it, I met my future husband, had a job interview, received a million compliments to strangers on the street.

Calvin Klein denim

This blue (yes, blue) jeans bought in the hope that the white paint will fall off. After she had not changed over the whole summer, in a fit of anger I began to knead her severely. Nothing happened to the jeans, but I began to feel much better.

Bag Knight Mills, bag A.F. Vandevorst

Bag Knight Mills hate all my friends. Even her parents call her “this terrible bag”, and Masha Frolova (KM20 buyer) has repeatedly asked her to throw it away. But for me she is the personification of that old KM20, Knight Mills were in the first purchase of the store. For Moscow in 2009, KM20 was generally an island of incomprehensible things, unknown brands and a strange concept.

A.F. Vandevorst is the brand of the An Vandevorst and Philip Ariks couple. At the beginning of their design career, they used a little fetish motifs: leather belts, transparent fabrics and whip tassels. I like this bag for a versatile color and a cool logo pressed into the skin.

Cardholder Anya Hindmarch

In London, I stopped using cash, so my wallets are gathering dust without need. I was looking for a beautiful cardholder for a long time, in the end I received it as a gift for February 14th.

Nike Air Max 95 Sneakers

And again the lot from the last size is yours series. Bought them at the Wood Wood store in Berlin. It so happened that my husband and I often choose if not identical, then similar models of shoes. From this trip, I took Nike Air Max 95, and Lesch - Nike Air Max 90.

Paul Smith Shawl

I love silk handkerchiefs - this is the perfect accessory that can be worn with any clothes. I dream to buy Hermès someday, but for now I enjoy this Paul Smith.

Maria Stern Jewelry, Tiffany & Co. Jewelry

Greatly grateful to the world for their friends. Masha Stern is one of the most talented people that I know. This is my little collection of her jewelry.

I have a friend who does not know how to choose gifts. He gave his tomato seeds to his ex-girlfriend on his first birthday, broke up with her on the second, and a horrible pendant in the shape of a cat with diamond eyes on the third. When he had a new love, so as not to screw it up with her first birthday, he asked me to help find a gift. Attention: the evening before the holiday. I took him to Tiffany & Co. and chose a suspension that I would really like myself. But, unfortunately, in Moscow it was the last. My former colleagues from Business Relations remembered this story and six months later they presented me a birthday decoration.

Maria Stern Rings

Tsovet watch

I love to give gifts. During the year I try to remember what my loved ones like, in order to make them happy on a holiday. It happened with these watches, I ordered them from St. Petersburg, as this model was not in Moscow. The effect was achieved, Lesha was very surprised. Now I wear them sometimes, because the colors are great for my clothes.