Russian Temporary Mark: Sweatshirts, T-shirts and Shorts
IN RUBRIC "NEW MARK"we present young designers and tell them where and why they should buy their things.
The name of the new Moscow unisex brand Temporary Mark is a modified abbreviation of the well-known TM (trade mark). And a hint that the brand will consist of spontaneous capsule collections that are not tied to seasonality. The creator of Temporary Mark worked for many years as a graphic and web-designer and art director, although she had a long-standing idea about her own brand: “There was always a lack of resources. for things. " Now there is a sweatshirt, T-shirt and shorts in the line - all in the most pleasant color variations. Soon trousers and monochrome sweatshirts will appear.
Futurism and the idea of uniforms served as the main source of inspiration for the collection: "I like the idea that we should not pick up clothes, everything is already coming together". It is easy to see that the creator is inspired by constructivism and Soviet avant-garde art.
Each capsule brand will be devoted to its theme - for example, the first about the "present". “The idea is that when buying a suit, a person chooses a close-to-the-spirit choice and transmits it. This is a story about uniforms and in a sense about labels.” Colors in this case is the key to understanding the collection. The things with black stripes are called by the creator Safety, their potential audience is “bitcoinschiki” and ravers, people seeking privacy and anonymity; bright combinations of orange and pink Progress - for creative people who are greedy for everything new; and Balance - for calm and creative, those who do not like to stand out from the crowd.
For the creator, it is important that things remain available, but because of the small circulation and limited number of things, the price is slightly higher than in the mass market. All things can be purchased by writing to the direct instagram brand official.
