Icons of Heart of Moscow for the Day of Cosmonautics

WONDERZINE talks about beautiful, functional or strange things that you want to buy immediately.

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heartofmoscow.ru

Five years ago, the Heart of Moscow brand appeared in Moscow, the products of which are pleasant not only to give to guests of the capital, but also to buy oneself, which is rather rare for souvenirs. It is also a good example, when it seems that the hipster undertaking goes to the masses completely: badges, sweatshirts, mugs and other gifts with a characteristic red and white strip can be bought in the Republic or the Podium Market, which is in the shop at the St. Basil's Cathedral.

At the same time, Heart of Moscow is escapist, mainly romanticizing the heritage of the past and selling the “Soviet myth”. Indeed, in the Russian present, there is not much to cling to, and yet no symbols have emerged that are comparable in strength and charm to a red star, an Olympic bear, Soviet skates, and a snowman wrapped in a scarf. All this is in the brand catalog, as well as a special line for the Tretyakov Gallery with a collection of Russian avant-garde, and today - on Cosmonautics Day - it has been replenished with a collection with the code name "61-55-16", also in honor of the times when the grass was greener.

55 years ago, that is, in the '61st, Yuri Gagarin said: "Let's go!" - and today, on this occasion, you can buy and attach a satellite, Squirrel or moonwalker to your chest, exactly like Soviet badges from childhood. In addition, the collection has covers for documents and notebooks with pictures from the magazine "Technology - youth."