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Editor'S Choice - 2024

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We have long been related to sneakers - it's hard to imagine that even ten years ago a man in sneakers outside the gym was astonishing. Designers produce new models literally every month, and finding the coveted pair among the variety of snickers is becoming increasingly difficult. We asked sneakerheads and buyers what sneakers you should pay attention to this spring.

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Domestic streetwear has long since grown to one-day brands and clones, brazen theft of ideas and blatant plagiarism, which perfectly shows that street style is in demand in Russia. This also confirms the scale of the phenomenon - local brands appear throughout the country at an enviable speed, but, it should be noted, they are closing at the same speed for obvious reasons: lack of necessary investments, production difficulties and a banal human “I won't pull”.

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Olesya Iva SECTION LOOKS WITH IMAGES of users occupies an important part on our site and exists from the foundation Look At Me. We were always attracted to real people with an interesting personal style, their wardrobe and attitude to clothes as a way of expression. Once a week we choose two images of our readers and analyze how it is better to wear certain things.

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Olesya Iva FEBRUARY AND THE BEGINNING OF MARCH - HOT TIME for the fashion industry: one after another the main world fashion weeks, where they show the collections of the future autumn and winter of 2016. This week is over the shortest and most avant-garde fashion week - the British. We tell what really outstanding happened during her in London and how it can affect us.

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Under the heading "Pereves", people close in spirit tell us about stores in their favorite cities of the world, which cannot be missed on a trip and from where it is impossible to leave without shopping. In the new material, co-founder and producer of St. Petersburg Fashion Week Aurora Fashion Week Artem Balayev talks about independent stores in the city: Jewelry Laboratory, men's (well, slightly female) Code7 and Mint and LACS, which was launched by designer Leonid Alekseev.

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The Wonderzine edition selects the most interesting weekend events every week and recommends how to dress up there. Our offer this time is the darkest and toughest Moscow party Discipline, in addition to the anniversary: ​​on Friday, black, leather and EBM fans will celebrate the year since its launch. At parties Discipline dance until the morning, dressed in all black.

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FOR MONTHS we watched the shows at fashion weeks in New York, London, Milan and Paris. It's time to take stock. In this material - thirty-four trends of the spring-summer season - 2019, which we will adapt to our wardrobe throughout the year. Bright color trouser suit The trend for bright trouser suits, judging by the experience of the last three seasons, will stay with us for a long time - or at least until next summer inclusive.

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WE CONTINUE TO TELL ABOUT worthy accounts in social networks through which you can view the whole world. Twenty years ago, unbreakable standards existed in the modeling business: it was necessary to be very tall and very thin and to have a conventionally beautiful face. But even here there were some minor exceptions, one of which is Gisele Bundchen's phenomenal career, which at age 14 was noticed by Elite Models scout at McDonald's.

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The trend towards conscious consumption continues to gain momentum - now we are talking not only about clothes and accessories, but also vintage and antique decor objects. Thanks to Instagram stores for rare finds, you no longer need to hunt flea markets for hours. We have collected ten interesting accounts with dishes, furniture and lamps of past eras from Russia and Europe - for a purchase or just inspiration.

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WE CONTINUE TO TELL ABOUT worthy accounts in social networks through which you can view the whole world. Easily tracked trend - the most serious players in the fashion industry prefer not to build themselves as clever people when it comes to social networks. Alexander Fury is a man of great talent, fashion editor of an online publication (until recently and a newspaper) Independent, once a columnist for Love magazine, a consultant to many famous brands and one of the 20 most influential people from the fashion world according to Instyle.

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Last week Russian fashion shows ended. Wonderzine summarizes the local Fashion Weeks, asking the designers themselves about what they did and what did not work, what inspired them and for whom they made the new season. In this material - the views of Alice Ruban, Victoria Andreyanova, Kira Plastinina, Ani Nebrenchina and Ria Keburia.

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In early January, in Florence, an exhibition of clothes Pitti Uomo. We have already said that she traditionally opens the season of Fashion Weeks and sets trends in men's clothing for six months ahead. On this trade show, Wonderzine found 12 brands for guys for all occasions: Andrea Cammarosano for fans of complex pieces, W-D Man as a replacement for already tired suits, Under and WAHTS as worthy successors to the good old Calvin Klein and C lingerie.

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Weddings with a toastmaster and puffy skirts are gradually receding into the past (do you hear a collective sigh of relief?), And brides are increasingly choosing a cocktail dress or a full-time dress for the ceremony. Having grasped the spirit of the times, the H & M brand announced that it would release a wedding dress for $ 100 this month. This is, of course, a deal of the century, but it can also find alternatives, especially on sales.

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Summing up the shows held in the framework of the Fashion Week in Paris. We already wrote about trends from Milan, New York and London for the following year: bra-tops, khaki and aquamarine, colored leather and suede, T-shirt dresses, knitted items, asymmetry, bows, white tuxedos, transparent things, cuts from the hip , terry cloth, bermudas and culottes, appliques and embroidery, A-silhouette dresses, tight pants — all of this also appeared on most Parisian shows.

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WONDERZINE RELEASES how the famous online stores are arranged: what to buy in them and what to look for when delivering. This time we are exploring the project The Corner. The Corner was launched in 2008 as an online men's clothing store, and a year later it was joined by the women's department. The retailer is part of the Italian company YOOX - the giant of online commerce.

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In February of this year, the March issue of Vogue Ukraine came out with a proud takeaway on the cover of "5 years in Ukraine." In 2013, when the magazine first appeared, the glossy media already existed successfully on the media market: Elle, Harper's Bazaar, Marie Claire and L'Officiel. Each of them occupied a niche and found an audience, but many Ukrainians who are interested in the fashion agenda looked forward to the main fashion publication in the country - and waited.

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Every season we talk about things that it makes sense to add to the wardrobe - whether it be trendy hits or proven classics, once again at the peak of popularity. The next three months of summer make it possible to focus less on climatic hardships, and more on their stylistic preferences, which means that it will not be boring for sure.

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In RUBRIC "NEW NAME" we once a week talk about promising newcomers - musicians, directors, artists and other creative people. Those whose name is increasingly appearing on the pages of magazines, in the tapes of social networks and in our conversations, and who is clearly on the verge of great success. Today we will talk about a new Internet star - a pensioner from Kentucky, who at her age demonstrates incredible cheerfulness, awareness of modern pop culture, love of acid colors and technological knowledge.

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Text: Anya Krotikova Outing on a nature with tents, a weekend in Europe or two weeks at sea - no matter what vacation you plan, you can’t do without a minimum set of basic things. We have compiled a brief guide on those items that will be useful to those who are accustomed to traveling light and those who are more comfortable to carry with them a stock of clothes and accessories.

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We continue to tell about the decent accounts in social networks through which you can view the whole world. Soon the New Year holidays, and even if you are in favor of conscious consumption, problems with the search for gifts will still not be avoided. Perhaps one of the best options is delicious food, however, if you want to find a memorable trifle, we advise you to pay attention to small projects that offer vintage interior items or products of local designers.

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