It is easier to choose a New Year's gift or a set to celebrate a holiday than to make breakfast. In a joint project with Undiz we select a spectacular body, lace mini-jumpsuit or cozy pajamas that will always be useful. And due to the original packaging in the style of "edible - inedible" they will turn into spectacular gifts.
We all caught ourselves thinking that we no longer understand where we are real and where we play. The phrase "to pick up an image" for the majority for a long time no longer about clothes. There are too many rules invented by society, and few are capable of playing on them - those who do not follow the generally accepted stereotypes and are not afraid to break patterns.
It is difficult for all of us to experience failures and even less to discuss them with others. What to say about athletes: high expectations, pressure from coaches, the public and the media, victory at any cost — all this leaves no room for open talk about defeats and makes their adoption even more difficult. Women in big-time sports often hide their emotions also out of fear of falling into the trap of sexist stereotypes about the weak field.
Skin problems are common. Acne, various forms of allergy, atopic dermatitis, eczema, psoriasis - the list is very large. But despite this, those who encounter them often feel stigma and acquire complexes. The heroines of this material are three girls who have learned to live with dry skin, atopic dermatitis and psoriasis, to accept themselves as they are, and for a joint project with the Emolium line of products they share their experiences.
Psychological age becomes a meaningful choice, not a prerogative of nature. However, despite all the achievements of medicine and cosmetics, there are still strong stereotypes that people must feel and behave according to their biological age. Moreover, women are directly concerned: many still believe that 30 years is a milestone after which everything should become more difficult, including self-care.
Imposed stereotypes about the need to demonstrate their feelings on Valentine's Day sometimes lead to ridiculous situations. And the rest 364 days a year are quite suitable for expressing feelings. For a joint project with YSL Beauty, we asked five girls to talk about their attitude to the holiday.
In the last decade, Juicy Couture velor suits were at the height of fashion, they were ridiculed, and in 2016 they returned to the wardrobe rooms of celebrities and became part of the Vetements collection at the Paris Fashion Week. As part of the #trackisback campaign, we are working with the brand on how bright tracksuits are associated with new feminism.
The profession of the model is one of the few that involve numerous reincarnations in plain sight of thousands of people. For a joint project with MAKE UP FOR EVER, we found three public heroes with different stories and asked them what transformations they went through and why you should never be afraid of changes in life.
Sportswear in the city was previously outlawed, but these times are long gone. Using the Puma Velvet Rope collection as an example, we, along with Numero stylist Emily Haltqvist, understand how to properly wear and match sportswear. To walk around the city with friends To go to a restaurant To a night event To walk around the city with friends Dasha Utochka DJ, co-founder of AREOLA magazine and Areola Models agency Stylist Emily Haltqvist's comment: “You don’t have to reconcile the sport style with the environment.
For women, hundreds of occupations are still closed. Strict requirements, difficult conditions, constant risks to health and life - the usual arguments of those who do not take seriously female colleagues. Nevertheless, women do not get tired by their own example to prove that there are no difficulties that they can not do, and even more often they are conquering even traditionally male professions.
For many, traveling is comfortable hotels, good weather and tourist places. However, the most interesting things are usually outside the usual routes. To expand the horizons, our heroes go on expeditions, where they often have to go ten hours a day with backpacks or suffer from mountain sickness a week at an altitude of five thousand meters.
What is better - to live in a city or in a village? Everyone will find arguments in favor of both the first and second. One thing is known for sure: the inhabitants of megacities are sorely lacking in nature. Poor ecology, lack of fresh produce, constant fuss - all this affects our well-being, but this can and must be fought.
Whatever breakfast may be, it sets the tone for the whole day. There is usually little time left for him, but we are sure that even in 15 minutes you can cook a full meal. For a joint project with the Epica yogurt brand, nutritionist Milena Stoykova made 10 delicious breakfast recipes. They contain all the necessary proteins, fats and carbohydrates to recuperate.
There is no better way to restore balance than to spend time with friends. Classical scenarios of hen parties suggest that participants dress up in pajamas, buy capcakes and wine and will while away the evening. This is a good option, but what's stopping you from trying something new? In the framework of the joint project Instagram-series Play With Time and Wonderzine, we have collected some original ideas for girls' parties.
"The path to the heart of a man lies through the stomach" - despite the obvious archaic nature of this mantra, some still take it for granted. The image of a patriarchal family has long been morally obsolete and only harms women who have equal rights with men and are not obliged to prepare in order to please someone.
The beauty industry is now supportive of experiments, both with makeup and styling. You can do everything: colored eyebrows, red smoky, casual hairstyles from the 90s. Together with John Frieda we decided to pay attention to the Middle Ages and the Renaissance with its baroque hairstyles and made three options for volumetric styling.
The cold finally came into its own, and most of the day outside the window is dark. But all the time to sit on the couch and sad about the past summer - not the way out. Together with United Colors of Benetton we tell how to cheer up and disperse the winter blues. Try a new sport. Training (and movement in general) is a quick way to cheer up.
During pregnancy - especially if it is the first child - the woman is often anxious: how will the birth take place? Will everything be fine with me and the child? Will they listen to me? Therefore, it is important to responsibly consider the choice of the hospital and learn in advance about it as much as possible. How a perfect hospital should look like, what types of care a modern clinic should provide and how it should be equipped, said Lyubov Sporysheva, head of the Women's Health Center of the European Medical Center (EMC).
Creativity, creativity can be manifested not only in, say, art, but also in curling and volleyball. Together with adidas, we talked about this with four young and successful heroines involved in a variety of things: someone takes medals at the Olympics, someone acts in films, someone illustrates books and draws comics.
Many of us do makeup: someone more often, someone less. Each application involves the subsequent cleansing of the skin - and attention to this process must be given no less than the selection of decorative cosmetics. Garnier and I decided to create a calculator that will let you know how much money you put on your face, compare your makeup habits with the five heroines of different professions and lifestyles, and select the most suitable way for you to cleanse.