Popular Posts

Editor'S Choice - 2024

Opinion

Text: Sasha Brooke. I would like to ask, do you feel how social networks wash important information from the consciousness? Like green tea, if it is drunk without milk, calcium is removed from the body. But, on the one hand, it sounds too pathetic, but on the other - in my heart I am sure that in fact everything has been much worse for a long time.

Read More

Margarita Virova The movement towards conscious consumption in the beauty sphere does not stop gaining popularity - one should expect that most brands in the coming years will try to meet the buyer who is keen on environmental issues. We have already told what cruelty-free-cosmetics are, showed proven brands that do not test their products on animals, and recommended simple rules for building a conscious beauty routine.

Read More

Elina Chebbocha The "Revelations of the Best Pornmodels" - a documentary about actresses of films for adults, which are considered to be the best in the business. This is the first directorial work of a glossy photographer Deborah Anderson, which she released as a prequel to her art album. We tell why this film, like many others, does not cope with the task of showing porn actresses from the other side.

Read More

Text: Sofia Menshikov, resident at the Department of Oncology, First Moscow State Medical University. Sechenov and the founder of the Oncology Fellow telegram channel For people with cancer who come to Moscow for examination and treatment, the Give Life charity foundation pays rent for apartments. In early December, it became known that the residents of one of these houses collected signatures for the eviction of these people - because cancer, in their opinion, is contagious.

Read More

Masha vorslav On the cover of the April issue of the Russian Vogue, a takeaway flaunts: "Young and early. Beauty injections at 20: the revolution continues." Even a person accustomed to journaling topics and intonations stops his gaze (in truth, I feel like a Doge surrounded by lolshto and wtf). Jezebel would have lit a shitstorm on this basis, but still you need to read the article itself.

Read More

For more than a week, the site of the British democratic brand Topshop has not been operating in Russia. In other countries, not counting the UK, where during the "black Friday" there were technical problems, the site is functioning properly. We are concerned about what is happening and what future in conditions of crisis awaits the retail in Russia - and in particular Topshop.

Read More

The definition of "post-Soviet" in relation to fashion and culture in recent years has become a solid guarantee of popularity in the West. The global fashion community is closely following both Ukrainian designers and the Georgian market. Perhaps one of the most striking phenomena was the Russian designer Gosh Rubchinsky - he not only made collaborations with adidas and Burberry, but also forced representatives of the main foreign media to travel around Russia for his shows in Kaliningrad, St. Petersburg and Yekaterinburg.

Read More

Dmitry Kurkin Ideas and sayings can be controversial, contradictory, provocative and transgressive - but can they really be dangerous? And if so, is it necessary to deal with the threat, resorting to a system of prohibitions and the creation of safe spaces? Do we need to protect the human psyche with warnings about possible triggers (trigger warnings) or, conversely, should it be taught to react to conflict situations and uncomfortable opinions, just as we teach the body to resist viruses and bacteria?

Read More

Contrary to the generally accepted opinion, the boy is distinguished from the girl not by sexual characteristics, but several centimeters of curls. Before I first came out of the barber shop with shaved temples, no one questioned my gender. Although, it would seem, I always dressed in men's things not in size and somehow pulled up a flimsy aspen for the sake of victory in “Cossacks-robbers”.

Read More

Margarita Virova Building relationships with her own body is an important stage in personal development, and it is not surprising that children face issues of beauty even at preschool age. But, as in the case of adults, these issues do not allow children to solve on their own. Children's appearance is becoming a powerful advertising weapon and the object of commercialization.

Read More

Now, when beauty brands, one by one, are connected to the “surprise the buyer with the widest color gamut of foundation” competition, Fenty Beauty continues to show the industry what it really means to be progressive in 2018 (no, shooting in which models darken the skin, it is not considered - it is far from a tribute to diversity, it is pure blackface).

Read More

We all want to be better: smarter, more beautiful, slimmer, more popular, more successful. And not so much to be (it is difficult), how many seem, so we filter our lives on Instagram, choose advantageous angles, good coverage and topics for conversations in which at least we understand something. We adapt to our living environment, go to those concerts where friends will go (or at least we note in social networks that “maybe we will go”), meet in places that are recommended by trendsetters and listen to music that everyone listens to.

Read More

Olga Lukinskaya Nobody would have remembered about telegony, the anti-scientific theory that had long lost its popularity, if in recent times public figures had not begun to mention it. At first, the children's rights commissioner Anna Kuznetsova expressed that “the cells of the uterus have information-wave memory,” calling the telegony “a relatively new science”.

Read More

Just yesterday, the fashion industry found out about a new and ambiguous personnel reshuffle: Jonathan Anderson became the creative director of Loewe. Whether the designer is interested in re-inventing the style of an ordinary clothing brand or he wants to earn money to develop his own name - this is what our fashion editor Lisa Kologreva is trying to figure out.

Read More

Alexandra Savina "Generation Ya-Ya-Ya", "Neither beer, nor sex! Things and phenomena that will be destroyed by the generation of millennials and generation Z", "How much are you millenial?" - it is unlikely that you have never come across a discussion of the millennials and what they are good for, and what, on the contrary, are bad. Narcissism, obsession with social networks, the habit of constantly changing jobs and impenetrable laziness - all these features already seem to us embedded in milleniali by default.

Read More

ALEXANDRA SAVINA Why is education necessary - for knowledge or for the opportunity to get a job? This question is still controversial, although a certain point of view is popular in Russian society. On the one hand, it is believed that the university should “teach to learn” - to give the student general skills that will help him find the necessary information independently and critically perceive what he sees and hears.

Read More

Every year, our vocabulary enriches new words: as new phenomena emerge, new terminology is formed in the world. So, in 2014, we had the normcore and vaping - the Oxford dictionary even included them in its online version along with the mapping. It would not be an exaggeration to say that Russia also learned one important word - objectification: by the end of the year, many even stopped calling it objectification or objectification.

Read More

Olesya Iva In the history of Gucci, a new chapter: in January 2015, a new creative director, Alessandro Michele, entered the Italian commercially charged brand (home incomes greater than Prada, Cartier and Hermès). Now he has presented his first Gucci campaign, the Pre-Fall 2015 collection, and judging by it, dramatic changes are taking place in the house.

Read More

Yulia Vydolob is the editor-in-chief of fott.ru, a journalist and just a girl with exceptional taste, who previously led the “Things” column in Afisha magazine and worked as a senior fashion editor at Look At Me. After the last spring-summer men's shows, Julia talks about men's clothing in the lives of girls. I really love men's clothes.

Read More