Brand: Blank

Blank is a Russian brand of simple and pleasant cotton clothes.

B L A N K

^{Designer: Elena Yurieva}

^{Year of foundation: 2010}

^{A place: Moscow, Russia}

^{Site: Facebook community}

The Russian clothing brand Blank was created as a friendly hobby, a community of friends, but soon turned into a full-fledged design project. Its name, which literally translates as “stocking,” is perhaps the most appropriate. The fact is that all Blank items are monochrome, basic, designed specifically so that they can be combined with the entire wardrobe, no matter how extensive it may be. Comparisons with American Apparel and the confusion with the similarly-named Japanese brand to the creator and inspirer of the Blank, Elena Yurieva, are unlikely to be avoided. But judging by the number of produced lukbukov, it does not bother anyone. And rightly so: on the site Not Just a Label Blank is described as "clothes that are worn every day." Are there many Russian brands that can boast the same?

^{I studied graphic designer, and since many of my things were already worn by friends, I chose my brand as the theme of my thesis. I, as always, had no time for anything, so I thought for a short time. In one day, I gathered beautiful friends, bought a box of champagne, turned on the camera and made everyone change clothes. So there were lookbooks, video presentation. She defended her diploma at 5 when she heard: "Girl, you have overdone it." In general, everything turned out.}

^{Things Blank - for all. We are not subject to stereotypes and are glad that our brand is for people of any age, size and any social status. All Blank clothes are made from cotton: nothing can be more comfortable and cheaper. In the future, we want to do collaborations and joint projects with different brands.}

^{Blank items can be bought here and here.}