CEO "Periodicals" Varya Vedeneev about favorite outfits
FOR RUBBER "WARDROBE" we take pictures of beautiful, original or strangely dressed people in their favorite things and ask them to tell related stories. This week our heroine is an entrepreneur, CEO and co-founder of the Periodicals app.
I like clothes in which you can be yourself. I mean that lifestyle greatly influences style. For example, if I like to walk at Moscow speed, wear a laptop and sometimes a sports uniform, then high heels, pencil skirts and everything that is very beautiful, but hinders movement, alas, not my story. Of course, in my bright dreams, my personal driver will carry a mountain of things necessary during the day, and I will walk with a small bag on my heels. I think my style can be described as smart casual, but with reservations. For example, if the dress is with beautiful, but sneakers; if the suit - then with a denim shirt; If the ideal bow is for a bank employee, then it’s a beach setting.
At some point, I realized that I could never look different, and I liked being myself. I stopped buying things that looked good on models and were terrible on me (all these oversize sweaters, baggy cropped pants — all this looks incredibly beautiful on tall slim girls). My girlfriend, stylist Yulya Katkalo, helped me a lot with this, telling me about the “depth”, the importance of the silhouette, the combination of fabrics and prints.
I do not like to worry about clothes, but in Moscow it is inevitable. Security guards, hosts in restaurants and other hostages of stereotypes that you still encounter, still think that a girl who is doing well should either be in a mink coat or want this same fur coat.
Skirt & Other Stories, Marni Sweater, Jawbone Bracelet
Marni sweater is the first thing bought on the advice of stylist Yuli Katkalo "one is better than three things Zara", which now seems super-sensible to me, because in fact, with very few exceptions, all things from the mass market crumble, roll and never do not become loved.
Zara bomber and shorts, Stella McCartney shirt, WANNA? BE !, ring and cuff with Hello Sisters eco-pearls
This is my personal exception to the rule voiced above. All total bow Zara, except for the shirt. I love terribly and a bomber, and shorts - such an analogue of a relaxed suit for the summer.
ASOS top, custom design skirt, Jawbone bracelet, Tiffany & Co. necklace.
I have altered the top a bit, it turned out perfectly. I do not like the long top, as most of the skirts and trousers in my waist. A-silhouette skirt is also one of the copies that I sewed on the pattern from the original. The Jawbone bracelet, although a fitness tracker, but I sometimes wear it not charged, some kind of super-cute. Necklace - a gift for the 18th anniversary. For me, too, as a sign, because the parents wanted to give me something out of the jewelry, and I understood that if I didn’t do anything myself, I would get something I’d never wear. Now I always do that: people who really want to please you should be given a "map of the area" and not wait for them to read your thoughts.
COS pants, sweater and sneakers, Stella McCartney shirt, Nixon watch
At some point, I began to experiment and pick up a shirt for everything - it makes the image multi-layered and relaxed. Watch with arrows - Nixon. All my life I went with a Casio watch and decided to try an adult version with arrows.
Skirt of your own design, Uniqlo sweater, vintage bag, decoration WANNA? BE! and himère
I have a favorite skirt. Everything is perfect in it, so I took it to the seamstress, bought fabrics and sewed five copies of this skirt in different colors. At that moment I realized that not every fabric would be cool to sit, but still two clones survived, including this one.
Still looking for the perfect beige sweater, but so far only this one has been found. The collar is my find. I saw such things in COS and decided that no other shirt would be thrown away, but would gain a second life. I'm a little granny, but it's cute and funny at the same time.
Uniqlo Sweater, Mango Shirt, Carven Skirt, Clutch & Other Stories
A skirt of perfect colors goes with everything in my wardrobe. Klatch nicknamed the bricket for the form - my companion to the party.
Wood Wood Dress, Bracelet & Other Stories
In general, I am cautious with prints and prefer monochrome (this is noticeable in all bows), but I fell in love with this dress for a cut, collar and colors that absolutely all things fit.
Acne costume, H & M t-shirt, shoes & Other Stories, Сéline bag and WANNA? BE! Bracelet set!
My favorite bow is an Acne suit made of cotton with a T-shirt, I feel myself in it. In the image there is concentration and relaxation. At the same time, he looks equally cool with white sneakers, a c-shirt, shoes and a blouse. I saw him at TSUM, but in a different color or size, and asked a friend to bring me the same from Stockholm. Bag bought during a very classy trip to Paris. My first non-black bag that fits everything.
COS shirt, Dolce & Gabbana pants, Сapap Monday shoes, Himère ring
This image is just about the mismatch of expectations of reality. A couple of times I wore this shirt (and the second time for Wonderzine), and every time after that - dry cleaning. The trousers were given to me by a former colleague, I adore them, but I rarely wear them. In general, of course, of all the ten pairs of black trousers, these are the most beloved ones, in them the perfect narrowing for me, arrows and fabric composition. Bracelet gave me the owner of WANNA? BE! Ira, just talked to her about the power of desires. I have been carrying it for almost a year without moving and I am moving towards the realization of my goal.
COS Blazer, Topshop Unique Pants, Functional Sweatshirt
These pants - harem pants at the waist, I really like, but I, of course, they are a bit like Carlson. An elegant sweatshirt with a bare back is rarely worn for any kind of event. But the long jacket of direct cut wore this summer and was happy. I think that when I take care of the tissues, I will send it in several colors.
Armani dress
I called him "penguin dress". I bought in the showroom in Tbilisi during the not very successful trip to Georgia, so that I have good memories too.
Bag & Other Stories
A small handbag, which is convenient on weekends.
Belt bag unknown brand
Borsetka Ani Antonova from the past "Lambada". I think I traded her for a dress.
Decorations
I used to always prefer silver. But a couple of years ago I switched to golden color. I still don’t fully understand what kind of jewelry I like and like, so I carefully buy something minimalistic. These are mainly thin rings, phalanx rings, basic bracelets and cuffs.